webinar

Content Marketing

What you'll learn

To establish a strong online presence, the creation of search engine optimised content is crucial. In this webinar, you will learn best practice techniques for writing online content and producing videos, to help your business come up faster in searches.

• Understanding the nature of online content
• Using keyword tools to analyse online search behaviour; Identifying the best keywords for your industry; Evaluating keyword competition
• Writing keyword optimised content; Balancing SEO with quality content
• Understanding Google's content algorithms
• Planning and shooting video content; Software recommendations for video recording; Video editing software recommendations
• Tracking your search ranking performance