webinar

Podcasting for Business: Leveraging Audio Content for Growth

What you'll learn

• Introduction to podcasting. Understanding the basics of podcasting and it's relevance to modern business
• The impact of podcasting on brand visibility and audience engagement
• Developing a podcast strategy: Identifying your target audience and podcast goals
• Planning content that aligns with your business objectives
• Technical setup, essential equipment for high quality audio production
• Software and platforms for recording and editing podcasts
• Creating engaging content: Tips for scripting and structuring episodes
• Interview techniques and story telling methods to captivate your audience
• Podcast Hosting and Distribution: Choosing the right hosting platform
• Strategies for distributing your podcast across various channels
• Marketing: promoting your podcast through social media and email marketing
• Leveraging SEO and podcast directories to reach a wider audience
• Monetising your podcast, exploring different monetisation models
• Sponsorships, ads, premium content and building partnerships and collaborations
• Measuring success: Key metrics to track performance
• Analysing listener feedback and adjusting strategy accordingly
• Legal considerations, understanding copyright and intellectual property
• Best practice for using licensed music and content
• Future trends in podcasting. How to stay ahead of the curve and continually improve your podcast

By the end of this webinar you will have a solid understanding of how to start, produce and grow a successful podcast for your business. You will be equipped with the practical skills and strategies to create engaging content, reach your target audience and and leverage podcasting as a powerful marketing tool

Who is your trainer?

Glenard Patnelli (aka 'Kojo P') is one half of the music and sound production powerhouse duo, known professionally as Team Salut. Together, they have consistently created several anthems of modern cultural significance. This includes works such as Dance for Me (Eugy x Mr Eazi), Drogba (Afro B), and Wow (featuring the boy's themselves). All the aforementioned songs were produced, recorded, mixed and mastered by the duo. Wow managed to grab the attention of Apple and has become the official soundtrack for the Apple iPhone 15.

​Based on all the experience gained over the years, Glenard has created 'The Science of Sound', a creative platform for children ages 5–12 in London to experience science and sound technology all year round. With the expertise gathered over the years, Glenard has leant his abilities to the development of the Creative Digital Lab in Croydon, supporting a range of businesses and media clients, particularly with podcast recording, curation, and training.​