webinar

Search Engine Optimisation (SEO) Part 1

What you'll learn

In this first webinar you will learn about key skills to optimise your site

Part 1

• What is SEO?
• Understanding SEO 
• Key word research - what are they and how to analyse and choose them
• Competitor analysis
• Trend analysis - understand trends
• Choosing the right key words
• Understanding 'Long Tail' and 'Primary Keywords'
• Reviewing examples of SEO
• Page structure
• Onsite SEO - how to set up your website to ensure it is SEO friendly